News

I saw this article with a few screen shots.......

Ubisoft announced a publishing deal with Ironstone Partners to bring the highly successful Top Trumps brand to the video gaming market.

Top Trumps, from Winning Moves, is a card-based game which gained popularity in the 1970's and 80's and combines luck, strategy and subject knowledge in a game-concept that has hooked children for several generations. Packs start from £2.49 retail and sales in the UK hit £18 Million last year. The brand has enjoyed many years of success with a strong licensing programme which includes brands such as Marvel, Star Wars, Harry Potter and recently, Doctor Who and is featured in over 10,000 retail outlets in the UK.

The partnership with Ubisoft ensures that Top Trumps will receive optimal sales, marketing and distribution support when the first titles come to market in quarter one, 2007. Ironstone will develop games for the Sony PlayStation 2 , Nintendo DS and PC gaming platforms and will initially feature brand new proprietary Top Trumps characters.

Rob Cooper UK managing director at Ubisoft said "Top Trumps has wonderful brand heritage and is a mainstay in the toy sector. We're delighted to team up with Ironstone on this range and are looking-forward to strong sales".

Paul Gouge managing director at Ironstone commented, "Ubisoft are a major success story in the video game market and their track record and experience in this sector are key to maximising the success of our Top Trumps licensed video games. We're delighted to partner with them for this key launch."

News from today...........

"UBISOFT AND IRONSTONE PARTNERS ANNOUNCE TOP TRUMPS®: DOGS & DINOSAURS
08 June 2007

London, UK –2007 – Today Ubisoft, one of the world’s largest video game publishers, announced the next release under their publishing deal with Ironstone Partners which confirms the second title under the highly successful Top Trumps® brand.

Top Trumps: Dogs and Dinosaurs announcement follows January’s news regarding Top Trumps: Horror and Predators which releases in July 2007 on Nintendo DSTM, and in June 2007 on the PlayStation®2 and PC formats. Both games exploit the highly successful Top Trumps play-pattern that has thrilled players of all ages since the 1970’s.

Top Trumps, from Winning Moves, is a card-based game which combines luck, strategy and subject knowledge in a game-concept that has hooked children for several generations. Packs start from £2.49 retail and sales in the UK hit £18 Million last year. The brand has enjoyed many years of success with a strong licensing programme which includes brands such as Marvel, Star Wars, Harry Potter and most recently Doctor Who and is featured in over 10,000 retail outlets in the UK.

The announcement of this second title in the series cements Ubisoft’s commitment to the brand and signals the company’s investment in the license for 2007. This includes creating a dedicated website and ramping up broadcast media activity as part of a comprehensive consumer and trade marketing campaign.

Rob Cooper UK Managing Director at Ubisoft said “The trade reaction to Top Trumps has been encouraging and our close working relationship with Ironstone means that we have been able to react quickly to announce this second release which is slated to hit the market alongside the first this summer. “

Paul Gouge Managing Director at Ironstone commented, “Ubisoft has understood the Top Trumps philosophy quickly and truly embraced the power of the brand. This combined with the company’s experience in the video games market will ensure the Top Trumps licence will be a key success in the market."

"Mr" Adsdpial, I am very honoured

Well Master ILHI, I did indeed change the title of the topic, thank-you for noticing!, as I felt it had evolved from new to News, which I think is really the same word, but this new well Marketed product needed a News section as things take off with it, and as some key information was in the "New" section already, it seemed the easiest thing to do to keep everything nice and tidy !!